Shedeur Sanders

No. 2 · 2nd season

Shedeur Sanders just broke a royalties record held by Tom Brady

Before he ever took an NFL snap, Shedeur Sanders was already making history in a way that has nothing to do with touchdowns.

Sanders came into the league as one of the most-watched quarterback prospects in recent memory, his every move followed closely enough that his name alone carried commercial weight. That attention turned out to be worth something real: according to the NFL Players Association, Sanders collected $17.7 million in royalties in a single year, breaking the previous one-year record — one that had belonged to Tom Brady.

Royalties through the NFLPA come from things like video games, trading cards, and licensed merchandise — every time a player's name or likeness gets used in a product, a cut flows back to them. To set the record before your rookie season is truly underway says something about how much cultural space Sanders already occupies.

Content sourced from publicly available information. Gripd is an independent fan platform not affiliated with the NFL or any team.

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