Wide Receiver · Cincinnati Bengals

Tee Higgins

No. 5 · 7th season

Tee Higgins is the new face of Under Armour's football push

Brand deals don't always mean much. This one does.

Tee Higgins has been one of the most-watched wide receivers in the league — not just for what he does on the field, but for where his career is going and what it could still become. He came into this season with a lot to prove and a lot of people watching to see how he'd prove it.

Now he's leaving Nike and signing with Under Armour, who are making him a centerpiece of their football marketing — not a supporting role, but a face of the whole division.

For a player whose name has been attached to big expectations and bigger contract conversations, this is another signal that the industry sees him the way his most loyal fans do. Under Armour is betting on where Tee Higgins is headed, not just where he's been.

That's the kind of vote of confidence that follows a player into a contract year.

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